It can be a challenge for copywriters to present their work in their portfolios, but these thumbnails help solve the problem. The copy delivers the message effectively and works well with the visuals. No credit card required. Do Copywriters Make Good Money? And now that we have these done, let’s move on to the actual portfolio part of the copywriter websites. A small glimpse of content writing and copywriting samples from Credible Content. For showing the actual copy, there’s a screenshot next to each description. And don’t forget: your home page and thumbnails keep the visitors there long enough to go deeper… But it’s the projects themselves that will determine, whether they want to hire you or not. Check out the samples I’ve chosen to display here, and see if they resonate […] Using mockups as thumbnails creates a very cohesive style and makes it easy to browse through her work. Copywriting is no exception. Portfolio. A humorous billboard advert from Scottish brewers Innis and Gunn. The #missingblood campaign had a big impact and missing letters could be seen on street signs, shop signs, adverts, newspapers, shop receipts, envelopes and even company names. When it comes to freelance copywriter portfolios, there are some checkboxes that have to be ticked, if you want to make sure your page converts. print ads). Or at least in copywriting. Stealing is good. A good example of ‘show don’t tell’ copywriting from the British Transport Police. This extremely stylish and concise template was created based on the most important rules of modern digital marketing, in-depth niche analysis, and the most relevant web design trends. Hell yes! The next one of our copywriting portfolio examples is by Dayarne, who features her projects in a grid layout. Your email address will not be published. This gives you a good idea of his experiences and expertise, and will probably get you interested enough to click through. Now it’s time to focus on what I do best: copywriting for creative and technology businesses. This way, unfortunately, there’s no way to find out more about the background of each project. #1: Tiffany Butler You can easily become a better copywriter by collecting good copywriting examples; that’s enough for many aspiring wordsmiths and it might be for you, too. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Visualize your copy to create stunning thumbnails and keep the overall design of your website consistent. Or at least in copywriting. Seems like the best tactic, in this case, is humor! When crafting your own copywriting portfolio, feel free to take inspiration from the examples above, or go off in your own direction. We have written unique online copy of a wide range of businesses including: Precision & Marine Engineering Companies; Health and Beauty Therapist; Fitness coaches; Luxury holiday cottages in England & France When you think about what makes a copywriting portfolio good, think about the person who’s going to be reviewing yours. When you land on his site, you can see his featured projects right away, displayed in a grid with eye-catching thumbnails. On the right, you see the client’s name and the project’s date, followed by screenshots of the finished copy. ; The purpose of a portfolio is to show off your skills to a potential client. 3,200-word blog post for Smart Blogger which made it onto Page 1 of Google within its first 3 weeks. What I like about the copy is that it manages to be light-hearted while raising awareness of a serious issue. Brand New Copy London Road Studios 3 Royal Terrace Gardens Edinburgh EH7 5DX. I began my writing career in journalism, penning articles for the likes of TheVine. Those are my seven tips to keeping your portfolio minimal and manageable. Powered by Create your own unique website with customizable templates. Do Copywriters Make Good Money? And if you want to know more about any of the projects, you can simply click on the button right below. It continues with a photo of her and more copy about why you need her and her services. She briefly outlines how people can get in touch with her and what topics she can cover. You can make a fair amount of money with copywriting, content writing, ghostwriting, you name it! Write and edit. And a good example of brands using social media to showcase their personality. For that let’s look at the Glossy Type website by Colleen Welsch. What’s more, the company clearly knows its target demographic of people in their mid-30’s – Backstreet Boys, anyone? A copywriter portfolio should contain blog posts, ad copy, SEO copywriting sample, guest post samples, etc. Almost like a flowchart, the short descriptions take us through each important details of the project: And as always, you can find the actual visuals at the very end. Notify me of followup comments via e-mail. And based on our interviews with creative directors and HR managers, this is exactly what they’re looking for. View Project. See more ideas about Copywriting portfolio, Copywriting, Portfolio. A quirky piece of copywriting on a Virgin train that manages to be informational, conversational and humorous all at the same time. I realized I needed to make my copywriting portfolio more like a design portfolio. Copywriter Portfolio Examples. This means they rely heavily on you having your own stunning visuals, and it can make using them quite troublesome for writers. A call to action, a feature and a benefit in six words – now that’s effective minimalist copywriting. Good copy is written from the heart, staying true to a company’s real values. Our Portfolio of Copywriting Examples Our content is 100% specific to the needs of each of our individual clients. Well, if you’re anything like me (or just like to stare at bus stops), then you’ll appreciate a hidden copywriting gem in a world of De Beers, Nike and Swiss Life. How are you going to showcase your copy then? It can make the difference between selling out or fading out. You’ll be able to build a portfolio in less than a few hours and still end up with a site that looks amazing. The product’s benefits are then introduced and the writer shows a little vulnerability in the phrase ‘I hope you like them too.’. A well-written mission statement from the Beer 52 craft beer club. Written by designer Joe Tree, for Edinburgh accountants Cowan and Partners, this headline is a perfect example of a clever ad that knows its target audience. The first part of the case studies is split into two columns. The client could go out of business or just take the piece down for whatever reason. It’s a powerful proof that the copy you write, really does convert. Brief portfolio. Tom is a freelance copywriter from the UK, with over 25 years of experience. Here a few examples from our growing copywriting and content creation portfolio. This is a small display of both client work as well as promotions I have written for myself. Even if you know what you should include in your portfolio, it’s helpful to see how other people have done it. More copywriter portfolio examples are available on request from Martin Philp at Coast Copywriting. Her portfolio samples pop off the page because of high-quality images and strong font choices. PHM. In this post, we’ll show you 17 real copywriting portfolio examples. Copywriting Portfolio Examples. I needed to present my work better by keeping it minimal and visually interesti… Free trial. Copywriting Jonathan Weinberg. Examples of great copywriting portfolios. Gari’s visual portfolio made up of print ads, videos and website screenshots perfectly showcase his talents as an advertising copywriter. 5. Even though this farewell message will probably be the last correspondence that the subscriber receives, it leaves a lasting impression. It features a thumbnail grid showcasing mockups: phones and laptops with screenshots of the copy he wrote embedded in them. Your email address will not be published. Not to mention that you should always expect the content to be taken off the site, no matter how unlikely it seems now. 4. He includes everything that potential clients would like to see, just not in a way that is easy for them to navigate. So again, what makes her case study so good is how she clearly and briefly outlines: After these essential sections she smartly includes a testimonial too, followed by a call to action to get started. Analysis of something like that also might be good as far as looking over/editing our own copy or improving someone else's." By first glance you can see an image and the brand name for each, but if you hover over one, the project type pops up. And on the left, she goes into more details regarding the background of the project. Use this template for free. Copywriting Portfolio Examples. A screenshot taken from the Fred Perry website. Word Wizard Copywriter Portfolio Example Content Writing Projects. A simple yet very effective piece of copywriting. Attention-grabbing copywriting from Stewart Milne Homes that clearly understands its target audience of young, single men in the market to buy a property. And a good last impression goes a long way to a re-subscription in the future. The copywriting does the initial work on Tom Rigby’s portfolio. Read on to find out how and why to add different types of copywriting portfolio examples on your resume. You’ll find website copy, landing pages, email campaigns, sales pages, and reports. the background of the project and the problem you had to solve, Design presets to make your whole site look stunning and cohesive in style, Tools like built-in mockups to help you present your copy visually, Pre-set project formats to choose from, to aid you in building your case studies. 5 Fundamentals of Good Copywriting for Entrepreneurs, 5 Simple Finance Tips for Freelance Copywriters, How to Create a Content Marketing Strategy, 9 Great Examples of Financial Copywriting, How to Build a Copywriter Portfolio (When You’re New to Copywriting), 13 Copywriting Tips to Improve Your Marketing, How to Write a Property Description Like a Copywriter, 25 Copywriting Examples You Probably Haven’t Seen Before. We’re starting off this list with timeless copywriting examples—brand copy that remains relevant and, let’s face it, impressive years after the campaigns may have ended. We’ve even added some tips for creating your online copywriter portfolio at the end, so stay tuned! Required fields are marked *. It will either be a hiring manager or a potential client of yours, right? Sometimes with a screenshot or embedded video, sometimes with mockups -but always with clear and professional presentation. They’re followed by the most important part: three of her best copywriting examples. It’s already easy to browse through, but to make it even more convenient, you can filter the projects by type: advertising, brochure, magazine, etc. Word Wizard has been writing copy for marketing purposes since 2002. I really like how this copy flows and makes use of alliteration to give the writing a solid, consistent rhythm. And as if that wasn’t enough, Ashlyn takes the traditional “about me” to another level by including sections like “The Proust Questionnaire”, her business’s core values, quotes that inspire her and more. The lines ‘it’s their day but it’s your hat’ and ‘let us pick your perfect outfit so you can perfect those dance moves’ captures the dynamics of a typical wedding. But if you choose a platform like Copyfol.io, above the basic website building capabilities, it will give you special features like: To process is easy and straightforward. Right away it starts with a few lines that accomplish three things at once: show Ashlyn’s copywriting skills, introduce you to her brand (and brand voice) and tell you what she does exactly. Build Your Portfolio The Copy Psychologist is run by Jeanne and what makes it different from others is that the case studies here didn’t get their own pages. Some humorous copywriting here from Berocca that uses minimal storytelling to sell their multivitamins. Whether you're marketing yourself as a freelance copywriter or you're trying to land a full-time job at an advertising agency, publishing samples of your copywriting online helps prospective employers and clients learn more about you instantly.Here's why you shouldn't hesitate to put some examples of your best copywriting in an online portfolio. Copywriting Tips to Improve Your Marketing. Please see examples of our work including SEO copywriting, brochure copywriting and press releases just to name a few. Sample my copywriting style here. His resume is also easily accessible from the menu. Portfolio. Copywriting Samples & Templates. Just when you think you know where this copy is headed, The Queen’s Arms pub in Edinburgh (across from our offices) throws you a curveball. Straight-to-the-point copywriting that grabs your attention and encourages you to take action. “get experience.” Thank you for taking the time to check out my copywriting examples page. Some humorous copywriting from Barclays bank that manages to dig down into a common pain point for banking customers. Below you’ll find examples of websites, brochures, books and other projects for which I wrote the copy. To give you a better idea of what copywriter portfolios can look like, I put together a list of 5 copywriter portfolios hosted on various platforms to get you started. Through these examples you will learn what makes a copywriter portfolio great, and in the end we’ll show you how to build one using a copywriting portfolio builder tool. A copywriter portfolio should contain blog posts, ad copy, SEO copywriting sample, guest post samples, etc. Not only does the messaging encourage customers to be environmentally conscious, but it cleverly makes the point that reducing waste is a collective effort by mentioning Pret staff. You don’t have to include everything, but it’s nice to show that you have a versatile copywriting skillset. Read On. Copywriting Portfolio of Hong Kong and Singapore writer Kim Hobson I've been copywriting for creative agencies and businesses for over eight years. An unsubscribe message from education and careers training company General Assembly. Copywriting Portfolio You can browse our copywriting portfolio examples below. But if you want to master the craft, and turn contacts into customers without objection, you need to become fascinated. The term ‘copywriting portfolio’ refers to a collection of your past written content. From our space in London Road Studios, we work closely with freelance copywriters so that our clients benefit from having the best writer for the job, not the most convenient. Plus an additional link to the content live, so you can check it out if you’d like it. Whether the aim is to get people to subscribe ... Share on TwitterShare on FacebookShare on Linkedin. Oh, and have I mentioned the contact form with the hilarious “I confirm that I like cats (required)” checkbox above the send button? The buttons however all lead you away from her site to show you the copy live. We’ll now outline what the must-have characteristics of a truly great copywriting portfolio are, and help you with what you should include in it. If you want to learn more about creating a copywriter portfolio, keep reading! The following copywriting examples are from (mostly) lesser-known brands or sources that you may not have seen before. The final line ‘these are the shoes I will keep forever’ helps establish the Clarks brand as an enduring family favourite. They could be TV commercials, radio spots, digital ads, landing pages, email marketing copies, print advertisements… The list is endless. When I first created my portfolioon WordPress, I would just post images of what I wrote. Websites. Now it’s time to focus on what I do best: copywriting for creative and technology businesses. Additional clips are available on request. Create Your Portfolio. Registered in sunny Scotland. So make sure you only include your very best work, and present each case study in a clear, easy to understand way. Writers are in demand, so if you know your way around words, what are you waiting for? This personal story from the creator of WaterWipes strikes an empathetic tone to appeal to its target audience of parents. com.au, Everguide.com.au and svbscription.com. I'm a writing all-rounder, just as good at hard-hitting headlines as I am at engaging long copy. I particularly like the photo above of missing letters on a letter. More than that, you’re going to create an amazing one that clients just won’t be able to resist. A really good example of brand storytelling in product packaging. Similarly to Kelsey, Clare also has all the must haves of an ideal portfolio landing page: Gari Cruz is a copywriter with a strong agency background and a lot of cool projects under his name. © 2013 - 2020 UXfolio LLC, Made in Budapest with ♥︎, A link to the finished project, opening as a gallery, And a testimonial from that specific client, Magazines and other press she’s been featured in, Testimonials from clients she’s worked for, Links to her blog, online shop and YouTube channel, And the finished product – both with screenshots and a link to the live version, Credits for his collaborators on the project, And the type of the campaign (e.g. WordPress. While they are still pretty and in-line with the style of the whole website, they’re straightforward, leading you right where you want to go. You can also subscribe without commenting. If you feel a bit vomity when you start to write your made-up sample for your copywriting portfolio, just have a look at other examples and let the words flow from there. Instead, you’d want to use samples that demonstrate your political expertise, interviewing prowess and objective approach. Create your own copywriting portfolio is copywriting portfolio examples and minimalistic, SEO copy, SEO copy, there s. It wasn ’ t need to know copy too my favourite copywriting example from Scotrail, you ’ d to! Portfolio extends across a broad range of different formats has it all the aim is to get little... Strata management to cricket shop suppliers, sales pages, and an “ offline swipe copywriting portfolio examples,... Post is written by Tom McCallum, Senior content manager at FreeAgent up and values fake. Structure of sharing personal information to gain trust, introducing the problem and explaining the problem-solving.... 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